Promoting Your Band: A Conversation With PR Maven Amanda Cagan

"Cagan has been in the business since 1990. She cut her teeth working for the Mitch Schneider Organization and the shop that later became PMK/BMC, both legendary outfits in the business...Read more


Amanda Cagan is taking the music business by storm with her thriving independent publicity firm, ABC Public Relations. Having worked on press campaigns for a wide range of music artists from Alanis Morissette to Backstreet Boys to Korn to David Lee Roth and most everyone in-between, she's now concentrating her energies on her own roster of talented clients.

Tackling all facets of national, regional and tour press, the exceptional diversity of artists at ABC PR gives Amanda the opportunity to generate feature stories, reviews and personal appearances for her artists in all kinds of outlets, from national magazines and television shows, to regional fanzines and newspapers, to satellite radio specials and Internet publications. With ABC PR, no publicity stone is left unturned.

Amanda’s motto: “If an artist wants to work, I’ll put them to work!”

Amanda began her extensive career at MSO (the Mitch Schneider Organization), learning the ropes and mastering her public relations skills. During her 10 years with this industry leader, she spearheaded successful campaigns for Alanis Morissette, Green Day, The Black Crowes, Tom Petty And The Heartbreakers, and David Lee Roth, among many others. In 1999, she orchestrated Korn’s memorable appearance on “South Park,” which included the world premiere of the first single from their multi-platinum Issues album. And in 2000, she secured Blind Melon a place in VH1 history with their very own “Behind The Music” special.

At entertainment publicity powerhouse Bragman Nyman Cafarelli, she started the company’s first music division, working with artists such as Nickelback, Phil Ramone and Maroon 5.

Backstreet Boys, TLC, Janet Jackson, The Artist Formerly Known As Prince, The Family Values Tour, Deftones, Limp Bizkit, Slipknot, Julian Lennon, and countless others have also benefited from Amanda’s expertise.

Since starting ABC Public Relations in 2002, Amanda has worked with Journey, Styx, Don Felder (formerly of the Eagles), Sevendust, The Winery Dogs, Tom Keifer (Cinderella singer/guitarist), The Dear Hunter, Jonny Lang, dredg, Tommy Emmanuel, Mr. Big, Egypt Central, Pierce The Veil, Andy Summers (The Police guitarist), American Hi-Fi, Silverchair, and many, many others.




3rd Faze • 9 Left Dead• 12 Stones• 90210 Soundtrack • Andy Timmons• Aerosmith• Agents of the Sun• Alanis Morissette• Alannah Myles• Alien Ant Farm• American Head Charge• American Hi-Fi• Andy Summers• Anthrax• As Tall As Lions• Backstreet Boys• Bento• Blessid Union Of Souls• Bigelf• Billy Morrison• Birds of Tokyo• Black Map• Brian “Head” Welch• Burn Halo• CAKE• Cake Boy (DVD)• Candlelight Red• Carnie & Wendy Wilson• California Transit Authority• Carnival of Madness Tour• Chalk Farm• Charm City Devils• Chicago• Circus Diablo• Crash Romeo• Crossfade• Daniel Johns• Dark New Day •
Darlahood• Daryl Hall• David Lee Roth• Deftones• Devour the Day• Donald Passman •
Don Felder• Dragpipe• dredg• Eddie From Ohio• Edgewater• Egypt Central• Emotional Syphon Recordings• Endo• Everything Is Energy• Family Values Tour• Fenix TX •
Finger Eleven• Fireworks• F.o.N.• Fonogenic Studios• Freddie Nelson• Gene Loves Jezebel Gentleman’s Rule• Godhead• Goo Goo Dolls• Grand Theft Audio• Green Day •
(hed) Planet Earth• Imperial Drag• In Theory• INXS• Janet Jackson• Janus• Jody Watley •
Jon Secada• Jonny Lang• Josh Todd• Julian Lennon• K’s Choice• Keaton Simons •
Kicking Harold• Killing Heidi• Kiss Auction• KIX• Korn• KYNG• Led Zeppelin 2 •
LEO• Les Paul & Friends• Limp Bizkit• Lindsey Buckingham• Litany• Local H •
Marvin Gaye/Motown Collection• Maroon5• Marty Friedman• Matchbox Twenty •
Matthew Curry• Mayfield• Melissa Manchester Metal Meltdown DVD (Twisted Sister, Extreme)• Middle Class Rut• Michael Grimm• miggs• Monster In The Machine• Moving Mountains• Mr. Big• NCIS Soundtrack• Neve• Nickelback• Night Ranger• Nik Kershaw •
Oleander• Oleta Adams• Open Air Stereo• Our Lady Peace• Ozzy Osbourne• P.M. Dawn •
Paul Gilbert• Patty Smyth• Pierce The Veil• Pete RG• Phil Ramone• Phil Vassar •“Point Break” Soundtrack• Poison• Pond• Powerman 5000• Projected• Raphael Saadiq •
REO Speedwagon• Revolution Saints• Richie Kotzen• Riggs’ Monster Tattoo Shop •
Rob Lewis• Rod Stewart• Royal Crown Revue• Rust• Scorpions• Scum Of The Earth •
Sevendust• Seymour Glass• Shaw/Blades• Silverchair• Simple Minds• Skid Row •
Slipknot• Slow Motion Reign• Socialburn• Social Code• SOiL• Sons Of Apollo •
Soul SirkUS• Splender• Spyro Gyra• Stabbing Westward• Stevie Nicks• Stimulator •
Stroke 9• Styx• Subset M• Survivor• Svala• Tantric• Tears For Fears• Ted Nugent •
The Tenors• Tesla• The Artist Formerly Known As Prince• The Bangkok Five •
The Black Crowes• The Black Crowes/Jimmy Page• The Cringe• The Dance Party •
The Dear Hunter• The Dirty Heads• The Lovemakers• The Neal Morse Band •
The New Regime• The Outlaws• The Rising• The Temperance Movement• The Tenors •
The Villains• The Winery Dogs• These Green Eyes• TLC• Tom Keifer• Tommy Emmanuel •
Tom Petty and the Heartbreakers• Trampoline Records• Truth Hurts• Under The Streetlamp• Unified Theory• Vaeda• Violent Femmes• Will Dailey• Wilson Phillips


Additional career highlights:

Alanis Morissette • Backstreet Boys • Deftones • Green Day • Julian Lennon • Korn • Limp Bizkit • Local H • Imperial Drag • Killing Heidi • Matchbox Twenty • Neve • Nik Kershaw • Phil Ramone • Slipknot • The Black Crowes • Tears For Fears • The Artist Formerly Known As Prince • Tom Petty & The Heartbreakers


[back to top]